Full ratings results aren’t in but Thursday’s Round 1 numbers show a nearly 50% increaseover last year, which translates to approx. 1.7million more viewers just on the first day, and who knows how many views of the big pink ribbon adorning Mickelson’s black hat. There is some irony that those numbers can be assumed to have been driven almost exclusively by the return of Tiger Woods from a sex scandal, and throughout the weekend to his ability to stay close on the leader board. I know I DVR’d 3 hours of competition Sunday just in case there was a dramatic finish, and even though Woods wasn’t in it, Phil and his pink ribbon took center stage.
It was a great day for breast cancer awareness, and we have Tiger (indirectly) and Phil (directly) to thank for it.
Once again, competitions and causes go hand in hand.