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Video Contest Planning: Back to School Edition

One of the most common questions we get during pitch meetings is some version of “how quickly can you turn around the site?”.  I give them a straight answer – it’s always more quickly than they expected – but what I really want to say is, “if you’re doing the amount...

Cocotent Feature: Voice Control

A contest, and in particular a video contest, is an engagement program…no two ways about it.  You will be talking to customers, and listening to customers.  You will be thanking them, encouraging them, and even on occasion disciplining them – yep, get used to it…but...

Cocotent, the Intro

Part of the reason we relaunched this site as a blog was to document and annotate the launch of Cocotent, the video contest platform we’ve been working on for the past year. It wasn’t a rushed development project, rather we slowly baked feature after...