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American Idol Doesn’t WANT SM to Matter

In an earlier post I posed the question, “Does Social Media Matter on American Idol“. Unfortunately, we may never know, or at least thanks to AI it’s going to be more difficult to measure. This morning I went to do a recap and new benchmarking of the data...

Education: one of the great contest playgrounds

Some of our most exciting work has been in the field of education, thanks in large part to one of our earliest clients Lisa O’Masta, who was at eInstruction and is now heading up marketing at SchoolNet. Lisa saw the value of social media and video for teachers early...