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Contest Management: Calm Under Fire

“If you can remain calm and keep your head about you when everyone else is losing theirs, then you probably can manage a successful big-brand online contest.” – ShyCast manager. This picture from the NYTimes front page last year really captivates me..the guy in the...

FIFA’s Contest: Do rules even matter anymore?

I’m not an attorney but I talk to what you can call “contest lawyers” every week and have slogged through more “official rules” than one person should in a lifetime…it’s mah job. But is that part of what we do becoming irrelevant?   Believe me, nothing would make me...

Video Contest Planning: Back to School Edition

One of the most common questions we get during pitch meetings is some version of “how quickly can you turn around the site?”.  I give them a straight answer – it’s always more quickly than they expected – but what I really want to say is, “if you’re doing the amount...

CocoTent Feature: You Control the Data Display

Ok, here’s the scenario we used to create this feature:  You have created your Entry Form thoughtfully, asking just the right questions to get what you need but not so many as to exasperate the Entrant.  You have twelve fields that tell you something about your...

Cocotent Feature: Voice Control

A contest, and in particular a video contest, is an engagement program…no two ways about it.  You will be talking to customers, and listening to customers.  You will be thanking them, encouraging them, and even on occasion disciplining them – yep, get used to it…but...