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American Idol Doesn’t WANT SM to Matter

In an earlier post I posed the question, “Does Social Media Matter on American Idol“. Unfortunately, we may never know, or at least thanks to AI it’s going to be more difficult to measure. This morning I went to do a recap and new benchmarking of the data...

Education: one of the great contest playgrounds

Some of our most exciting work has been in the field of education, thanks in large part to one of our earliest clients Lisa O’Masta, who was at eInstruction and is now heading up marketing at SchoolNet. Lisa saw the value of social media and video for teachers early...

The Fraud Protection Fraud

Recently a potential client told me that another contest agency had offered them “fraud protection”.  I thought, “were they selling you a contest, or a credit card?”. The fact is that there are quite a few ways to game any contest, and certain things your contest...

Does social media matter in American Idol?

I’ve admitted it enough…in pitch meetings, to my family and myself, that I can finally say it out loud without shame: ShyCast was created back in 2006, in the image of American Idol. I originally thought that a contest platform that enabled American Idol-type...

Do You Have What it Takes to Run a Contest?

We built Cocotent in part to enable SMBs to use internal resources (that is, people, employees) to do the day-to-day customer-facing management tasks, like comment monitoring, submission review and approval, and managing contest participants…editing user data, sending...

Don’t Let a Tiger Bring You Down

As we’re interested in all things competition, we did take the time to watch Tiger’s press conference and found a lesson in this whole situation for sponsors:  One person, or one non-positive event, can have an outsized influence on an entire program,...