CALL US: (888)-674-1169

Video Contests: It’s what’s for dinner

Oh man, I can’t wait to see over-exposed celebrity chef Amanda Freitag suffer the indignity of being forced to dish out a professional appetizer in 30 minutes using squid brains, candy cane, and ramps.  If that makes no sense to you, you aren’t addicted...

Video Contest Structure: Where Goes the Judge?

Back in 2006 our contest lawyers consistently lectured that a public vote amounted to a lottery…and was therefore not a legal way to judge a contest.  In other words, the public could not be trusted to vote objectively.  They might go to the contest site,...

The Never Ending Quest to “Create Virality”

One of the most cringe-worthy things I hear too often is something to the effect of, “let’s create a viral video” for an upcoming campaign.  After all this time some of us still believe that “virality” is something you can create or buy.  It breaks one of...

FIFA’s Contest: Do rules even matter anymore?

I’m not an attorney but I talk to what you can call “contest lawyers” every week and have slogged through more “official rules” than one person should in a lifetime…it’s mah job. But is that part of what we do becoming irrelevant?   Believe me, nothing would make...

Video contests: you mean ya gotta work at it??

I’ve been mulling over this blog posted by a Microsoft community manager last week, which disses video contests as a marketing tool.  It’s so wrong, misinformed, and recklessly written that its almost laughable…I hesitate to give it any play, but I’m fascinated that...

Video Contest Planning: Back to School Edition

One of the most common questions we get during pitch meetings is some version of “how quickly can you turn around the site?”.  I give them a straight answer – it’s always more quickly than they expected – but what I really want to say is, “if you’re doing the...