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The Never Ending Quest to “Create Virality”

One of the most cringe-worthy things I hear too often is something to the effect of, “let’s create a viral video” for an upcoming campaign.  After all this time some of us still believe that “virality” is something you can create or buy.  It breaks one of the golden...

Leverage Peaks and Valleys

One of the first topics discussed during a contest planning meeting is time-line, with the focus on how much time should be given to this phase or that – how long should people have to submit, select finalists, etc.  That stuff is worth discussing in another thread...

Best Practices: UI and Transparency

Last night I received an email from my close friend and frequent collaborator David Reid of RadiantUX.  Dave is an exceptionally talented user interface designer by day and an awesome guitar player by night in a band called Della Valle.  This email was a call for...

Do You Have What it Takes to Run a Contest?

We built Cocotent in part to enable SMBs to use internal resources (that is, people, employees) to do the day-to-day customer-facing management tasks, like comment monitoring, submission review and approval, and managing contest participants…editing user data, sending...