Oct 2, 2014 | Announcements
“Let’s give them something to talk aboutA little mystery to figure out” – Bonnie Raitt People and brands are finally talking! In case you missed it, brands and people are beginning to talk. It’s weird, like watching a teen discover that his dad is a little...
May 27, 2014 | Announcements
Lists are great…until you find yourself on the wrong end of the wrong one, as the contesting industry did recently when FastCompany published its list of social media “rules” for marketers. They pulled together what was reading like a solid if common-sense...
Mar 11, 2014 | Announcements
The food was great, the stuff Doc wrote on the tablecloth was better. Mapping out the future of consumer/advertiser relationships on the tablecloth at Trattoria Dell’Arte with Doc Searls in Manhattan. If you aren’t tuned in to the Intention Economy, you might want to...
Oct 2, 2013 | Announcements
Mr. Scott was DQ’d with no reasonable explanation. It’s tough to be transparent in a contest, so the agency’s job is to work hard to maintain the appearance of fairness and transparency. Something broke down in this case. Update 10/4: Someone started a petition for...
Jul 12, 2012 | Announcements
A phone number. Customer service is expensive, and as Amy O’Leary recently pointed out in the NYTimes, most Internet companies just don’t want to hear from you. She starts the piece with an amusing anecdote: Quora, the site that will give you an answer to...
Jun 2, 2012 | Announcements
We’re thrilled to share that McGraw Hill Education’s awesome My Math Art Contest: What Math Means to Me, has been selected as a Beacon Award finalist in the 2012 AEP Awards in the category Best Marketing Website/Microsite. Beacon awards recognize the best in...
