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Video Contest Planning: Back to School Edition

One of the most common questions we get during pitch meetings is some version of “how quickly can you turn around the site?”.  I give them a straight answer – it’s always more quickly than they expected – but what I really want to say is, “if you’re doing the...

Leverage Peaks and Valleys

One of the first topics discussed during a contest planning meeting is time-line, with the focus on how much time should be given to this phase or that – how long should people have to submit, select finalists, etc.  That stuff is worth discussing in another...

Don’t Let a Tiger Bring You Down

As we’re interested in all things competition, we did take the time to watch Tiger’s press conference and found a lesson in this whole situation for sponsors:  One person, or one non-positive event, can have an outsized influence on an entire program,...