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When No Prize Might Be the Best Prize

When No Prize Might Be the Best Prize

 The Times tapped an emotional meme so powerful that no prize was necessary to generate 3,000+ entries…but can you do the same for your brand contest? Concept is king; at least, the nytimes’s release of results from its “Tell Us Why It’s Ethical to Eat Meat”...
Facebook Should Ban Fangating

Facebook Should Ban Fangating

It’s a familiar refrain:   brands learn to play in a new medium and stumble as they walk the line between “being one of the crowd” and succumbing to their natural urge to achieve “measurable results”.  Early movers get spanked for screwing up the...

Reflection on 2011: Why We Do What We Do

This is often not a glamor job.  While we gratefully get to present cutting-edge ideas at times, we just as often toil in the weeds of administration and legalese; this semester we logged over 3,000 contest entries, 50,000 registrations, 4 man-days of videos...

Contest Management: Calm Under Fire

“If you can remain calm and keep your head about you when everyone else is losing theirs, then you probably can manage a successful big-brand online contest.” – ShyCast manager. This picture from the NYTimes front page last year really captivates me..the guy in the...

We Ought to be in Pictures…and Now We Are

As our clients can tell you, ShyCast has traditionally done one thing and done it really well: video contests. We’ve spent a lot of time counseling the benefits of getting people out of their comfort zones and deeply investing in a contest entry the way you must when...

Video Contest Franchise: Keeping it Fresh

I can’t believe the top 8 takes the stage tonight, my favorite contestant has already been eliminated (no, not Pia), and I still haven’t done a post about American Idol 2011, the worlds greatest contest with going on about $10B in revenue in its run.  Truly, the show...