CALL US: (888)-674-1169

Pictures are the new words

Pictures are the new words

“Let’s give them something to talk aboutA little mystery to figure out”  – Bonnie Raitt People and brands are finally talking! In case you missed it, brands and people are beginning to talk.  It’s weird, like watching a teen discover that his dad is a little...
FastCompany, Slow Thinking

FastCompany, Slow Thinking

Lists are great…until you find yourself on the wrong end of the wrong one, as the contesting industry did recently when FastCompany published its list of social media “rules” for marketers.  They pulled together what was reading like a solid if common-sense...
Paying Attention to Intentions

Paying Attention to Intentions

The food was great, the stuff Doc wrote on the tablecloth was better. Mapping out the future of consumer/advertiser relationships on the tablecloth at Trattoria Dell’Arte with Doc Searls in Manhattan.  If you aren’t tuned in to the Intention Economy, you might want to...
How to Screw Up a Contest

How to Screw Up a Contest

Mr. Scott was DQ’d with no reasonable explanation. It’s tough to be transparent in a contest, so the agency’s job is to work hard to maintain the appearance of fairness and transparency. Something broke down in this case. Update 10/4:  Someone started a petition for...
What does Shycast have that FB can’t afford?

What does Shycast have that FB can’t afford?

A phone number. Customer service is expensive, and as Amy O’Leary recently pointed out in the NYTimes, most Internet companies just don’t want to hear from you.  She starts the piece with an amusing anecdote:  Quora, the site that will give you an answer to...
Mad Props to McGraw-Hill Education

Mad Props to McGraw-Hill Education

We’re thrilled to share that McGraw Hill Education’s awesome  My Math Art Contest: What Math Means to Me, has been selected as a Beacon Award finalist in the 2012 AEP Awards in the category Best Marketing Website/Microsite. Beacon awards recognize the best in...