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American Idol Doesn’t WANT SM to Matter

In an earlier post I posed the question, “Does Social Media Matter on American Idol“. Unfortunately, we may never know, or at least thanks to AI it’s going to be more difficult to measure. This morning I went to do a recap and new benchmarking of the data...

Does social media matter in American Idol?

I’ve admitted it enough…in pitch meetings, to my family and myself, that I can finally say it out loud without shame: ShyCast was created back in 2006, in the image of American Idol. I originally thought that a contest platform that enabled American Idol-type...